Director: Paul Mignot·
Producer: Camille Lipmann at QUAD FILMS, Paris ·
Special effects: Adrian Walton-Smith ·

Paul Mignot at QUAD films directed this Samsung commercial.

We were able to use the vortex machine which we had already developed for an art project. We made a tornado with shiny stones which gradually reveal the product…

We prepared other shots which never made the commercial. These included a bouncing ring of carbon and a powerful smoke vortex.