60 second commercial… with beer can explosion


Producer: Nosh Film, Amsterdam · Director: Jordy van Meer · Special effects: Adrian Walton-Smith

SFX inserts, exploding beer can, injected oxygen

Jordy van Meer, directing for NOSH films in Amsterdam, asked for an exploding beer can for high alcohol Bavaria 8.6. The ‘hop shot”.

We worked with colleague Vincent Mensink to achieve a controlled, symmetrical explosion.