McDONALD’S (2)

Credits

Director: Patrick Vandebroeck· Special effects: Adrian Walton-Smith · Food styling: Katie Giovanni · Producer: Maarten de Sutter at CZAR, Brussel ·

Showing the tastes and the cooking process for McDonald’s

McDonalds burgers for Belgium; the “Generous Jack”, “Juicy Jane”. Director on this occasion was Patrick Vandebroeck. We produced “temporary sculptures” – using taste sensations and ingredients as a starting point. These forms exist only for a few moments and require the use of the “Phantom” high-speed camera. Once again, Katie Giovanni and colleague Udo Reichelt, (of “Lurpak” fame), did the beautiful food styling.

FLYING TONIGHT

VEGETABLE EXPLOSION

Salad mix; red onion, crispy onion, pico de gallo, fresh tomato cubes, white onion cubes
spices mix of red peppers, coriander, salt, pepper, lime juice
HERBS Coriander & cilantro

SPIRALLING VEGETABLES

45% apollo, 25% Rucola, 19% Lolla Rossa, 11% Red chard

‘BOILING JAM’

Shot at 500 fps, boiling jam shot cold. We can artificially introduce bubbles., (see second test video).

OTHER TEST MATERIAL