VIZ worked on three big car commercials with Raf Wathion. Notably the huge Ford Focus commercials series.
What we’ve been making is shots where the camera is inside the engine. We’ve been dissecting engines, (with colleagues Jean-Pierre Grandet and Benoit Talenton from Paris), and filming the movement of engine parts, grills etc.
We’ve been faking action inside a cylinder – explosions in a cylinder, visualising fuel injection. We’ve built enlarged motor cylinder models and visualisations of the “digital highway” which the newly enhanced models are adapting to. We visualise sensor technology and braking systems. There’s a lot of interesting imagery under the hood of a car.

Click on an image to go to the project page.